Healthcare
Digital health platforms, telemedicine, HL7 FHIR interoperability, patient-facing touchscreen products, and compliant data systems.
Ascension
PatientPoint
LevelEx Games
Allscripts
Product management leader with over a decade of experience delivering digital products across healthcare, fintech, retail, and B2B SaaS — now specializing in agentic AI systems and LLM-powered platforms. Former BCG consultant. Defining agent architecture. Shipping production systems. Moving the business.
Career
Leading discovery and delivery of AI-powered healthcare products. Scaled a touchscreen patient & provider platform for PatientPoint, and improved data interoperability by 40% at Ascension using GCP and HL7 FHIR standards. Shifted engineering in-house, driving a 25% increase in product quality via NPS and App Rating. Architected requirements for Ascension's multi-agent AI system — defining the Steering Agent (consumer-facing orchestration layer), all agent cards via the A2A protocol, and routing logic across sub-agents built by cross-functional teams.
Led gamification strategy at Fetch Rewards, driving user acquisition and retention mechanics that contributed to the company's trajectory toward unicorn status and SoftBank investment. Scaled a national retail pilot from 75 to 2,500 stores ahead of schedule, driving significant revenue growth.
Designed engaging game mechanics that increased daily user retention. Introduced a social feed feature that boosted engagement. Managed products across IoT and gaming verticals.
Delivered digital transformation strategy for Fortune 500 enterprise clients. Built the strategic thinking and analytical rigor that underpins my leadership philosophy.
Featured Work
Ascension needed a consumer AI system to understand patient intent and route across specialized sub-agents — built by separate teams on different platforms — under consistent business rules.
PM for the Steering Agent — the consumer-facing orchestration layer at the top of the agent hierarchy. Owned all agent card definitions and cross-team implementation alignment.
Defined the A2A protocol as the interoperability standard — typed capability contracts between the Steering Agent and every sub-agent. Worked with 3+ engineering teams and enterprise architecture to validate routing logic, handoff design, and escalation paths.
Production multi-agent system shipped at one of the largest US health systems. Grace AI — appointment cancellation & verification — went live as part of the network. A distributed agent system with protocol-level contracts, not a chatbot.
Point of View
Agent cards, A2A handoff protocols, and capability boundaries must be defined before prompts are written. Ambiguous agent design produces unpredictable production behavior — and that's a PM failure, not an engineering one.
Every routing decision, every fallback, every escalation path is a product decision. I treat agent behavior like any critical user flow: intentional, tested, and owned end-to-end.
Designing when and how an agent hands off to a human is as important as the agent workflow itself. The best agentic products make that handoff feel invisible — and that's entirely a product design problem.
Origin
Before roadmaps and sprint planning, I spent years as a customer service representative and call center manager — listening to consumer pain points for 8 hours a day, every day. That wasn't a stepping stone. It was the foundation.
To this day, that experience is the engine behind my product intuition. It's why I instinctively design for scalable, intuitive journeys — not just features.
“How do I reduce the likelihood of a support rep — like I used to be — ever needing to be involved?”
That's the question I ask on every product decision. It keeps me honest, keeps me close to the user, and keeps the work grounded in real problems — not hypothetical ones.
Expertise
Digital health platforms, telemedicine, HL7 FHIR interoperability, patient-facing touchscreen products, and compliant data systems.
Ascension
PatientPoint
LevelEx Games
Allscripts
Enterprise software, API-first platforms, microservice architectures, and AI-powered workflow automation.
BCG
Route
CenterPoint Energy
Omnichannel commerce, in-store technology, mobile-first experiences, and scaling pilots from dozens to thousands of locations.
Fetch Rewards
Cooler Screens
Redbox
Groupon
Connected device ecosystems, engagement-driven game mechanics, social features, and user retention optimization.
LevelEx Games
PatientPoint
Fetch Rewards
Cooler Screens
Designing and shipping production AI agent systems — from multi-agent orchestration and LLM-powered workflow automation to consumer-facing conversational agents. Architected Ascension's Steering Agent, the consumer-facing orchestration layer that handles user intent and routes across sub-agents via the A2A protocol — including defining all agent cards and cross-team implementation approach. Also shipped Grace AI (production appointment agent) and the open-source Beats PM Antigravity Kit — 12 agent personas, 46 PM skills, and 18 agentic workflows running 100% locally.
Proven Capabilities
Microsoft · 2025
Specialization leveraging LLMs and Agentic workflows for modern product strategy.
Thought Leadership
Product School · 2023
A framework for driving adoption in emerging technology and navigating complex technical constraints.
Read on Product SchoolAI Projects Built
Outside of work, I engineer the Beats PM Antigravity Kit — a local-first, agent-driven AI operating system for product managers. It runs a virtual PM team of 12 agent personas, 46 JIT-loaded PM skills, and 18 protected slash-command workflows — all on your machine with zero cloud storage.
The same pattern-thinking behind it informs how I build at work: Grace AI, a consumer-facing appointment agent shipped to production at Ascension Health, was built with the same agentic design principles.
Explore It on GitHub →Community
Born to Mexican immigrant parents, I am a first-generation American who started on the North Side by Humboldt Park and was raised on the Southside. My journey is proof that diverse beginnings fuel distinct, strategic perspectives.
Today, I mentor emerging product managers, speak at local tech events, and collaborate with Chicago companies. Building the next generation of diverse product leaders is not just a passion—it is the responsibility of being the first.
Beyond the Screen
Exploring sound design, producing hip hop beats, and mixing EDM.
Exploring the future of productivity through VR workspaces and immersive design.
Shipping agentic tools with Google Antigravity, Gemini CLI, Claude Code, and KiloCode. Projects include the Beats PM Kit (open-source agentic PM OS), Grace AI (production appointment agent, Ascension Health), and this portfolio itself.
GET IN TOUCH
I take on fractional and consulting engagements for teams building agentic AI products — from multi-agent system design to shipping production AI to market.