I design the products that make AGENTIC AI SHIP.

Product management leader with over a decade of experience delivering digital products across healthcare, fintech, retail, and B2B SaaS — now specializing in agentic AI systems and LLM-powered platforms. Former BCG consultant. Defining agent architecture. Shipping production systems. Moving the business.

Available for fractional AI product leadership & consulting
Ernesto Rodriguez
10+ Years Leading Product
3 Production AI Agents Shipped
40% Data Interoperability Gain
$15M Revenue Growth Driven

Companies I've contributed to

BCGBCG
Cooler ScreensCooler Screens
GrouponGroupon
Fetch RewardsFetch Rewards
RedboxRedbox
AscensionAscension
PatientPointPatientPoint
LevelEx GamesLevelEx Games
AllscriptsAllscripts
CenterPoint EnergyCenterPoint Energy
RouteRoute

Where I've
driven impact.

Current

Senior Product Manager — Healthcare & IP

Leading discovery and delivery of AI-powered healthcare products. Scaled a touchscreen patient & provider platform for PatientPoint, and improved data interoperability by 40% at Ascension using GCP and HL7 FHIR standards. Shifted engineering in-house, driving a 25% increase in product quality via NPS and App Rating. Architected requirements for Ascension's multi-agent AI system — defining the Steering Agent (consumer-facing orchestration layer), all agent cards via the A2A protocol, and routing logic across sub-agents built by cross-functional teams.

Previous

Product Manager — Retail, Mobile & Growth

Led gamification strategy at Fetch Rewards, driving user acquisition and retention mechanics that contributed to the company's trajectory toward unicorn status and SoftBank investment. Scaled a national retail pilot from 75 to 2,500 stores ahead of schedule, driving significant revenue growth.

Previous

Product Manager — IoT & Gamification

Designed engaging game mechanics that increased daily user retention. Introduced a social feed feature that boosted engagement. Managed products across IoT and gaming verticals.

Foundation

Management Consultant — BCG

Delivered digital transformation strategy for Fortune 500 enterprise clients. Built the strategic thinking and analytical rigor that underpins my leadership philosophy.

The Ascension multi-agent system.

Healthcare · 2025 A2A Protocol Multi-Agent Orchestration Production Shipped
The Problem

Ascension needed a consumer AI system to understand patient intent and route across specialized sub-agents — built by separate teams on different platforms — under consistent business rules.

My Role

PM for the Steering Agent — the consumer-facing orchestration layer at the top of the agent hierarchy. Owned all agent card definitions and cross-team implementation alignment.

Approach

Defined the A2A protocol as the interoperability standard — typed capability contracts between the Steering Agent and every sub-agent. Worked with 3+ engineering teams and enterprise architecture to validate routing logic, handoff design, and escalation paths.

Outcome

Production multi-agent system shipped at one of the largest US health systems. Grace AI — appointment cancellation & verification — went live as part of the network. A distributed agent system with protocol-level contracts, not a chatbot.

My take on
agentic AI.

Agents need contracts before code.

Agent cards, A2A handoff protocols, and capability boundaries must be defined before prompts are written. Ambiguous agent design produces unpredictable production behavior — and that's a PM failure, not an engineering one.

The PM owns the agent's judgment calls.

Every routing decision, every fallback, every escalation path is a product decision. I treat agent behavior like any critical user flow: intentional, tested, and owned end-to-end.

Human-in-the-loop is a feature, not a fallback.

Designing when and how an agent hands off to a human is as important as the agent workflow itself. The best agentic products make that handoff feel invisible — and that's entirely a product design problem.

The
foundation.

Before roadmaps and sprint planning, I spent years as a customer service representative and call center manager — listening to consumer pain points for 8 hours a day, every day. That wasn't a stepping stone. It was the foundation.

To this day, that experience is the engine behind my product intuition. It's why I instinctively design for scalable, intuitive journeys — not just features.

“How do I reduce the likelihood of a support rep — like I used to be — ever needing to be involved?”

That's the question I ask on every product decision. It keeps me honest, keeps me close to the user, and keeps the work grounded in real problems — not hypothetical ones.


Domains I know deeply.

Healthcare

Digital health platforms, telemedicine, HL7 FHIR interoperability, patient-facing touchscreen products, and compliant data systems.

AscensionAscension
PatientPointPatientPoint
LevelEx GamesLevelEx Games
AllscriptsAllscripts

B2B SaaS

Enterprise software, API-first platforms, microservice architectures, and AI-powered workflow automation.

BCGBCG
RouteRoute
CenterPoint EnergyCenterPoint Energy

Retail & Consumer

Omnichannel commerce, in-store technology, mobile-first experiences, and scaling pilots from dozens to thousands of locations.

Fetch RewardsFetch Rewards
Cooler ScreensCooler Screens
RedboxRedbox
GrouponGroupon

IoT & Gamification

Connected device ecosystems, engagement-driven game mechanics, social features, and user retention optimization.

LevelEx GamesLevelEx Games
PatientPointPatientPoint
Fetch RewardsFetch Rewards
Cooler ScreensCooler Screens

Credentials

Gen AI Product Management

Microsoft · 2025

Specialization leveraging LLMs and Agentic workflows for modern product strategy.

Publications

How to Overcome AR Challenges: A Guide for Product Managers

Product School · 2023

A framework for driving adoption in emerging technology and navigating complex technical constraints.

Read on Product School

Antigravity Kit

Outside of work, I engineer the Beats PM Antigravity Kit — a local-first, agent-driven AI operating system for product managers. It runs a virtual PM team of 12 agent personas, 46 JIT-loaded PM skills, and 18 protected slash-command workflows — all on your machine with zero cloud storage.

The same pattern-thinking behind it informs how I build at work: Grace AI, a consumer-facing appointment agent shipped to production at Ascension Health, was built with the same agentic design principles.

Explore It on GitHub →

Chicago roots.

Born to Mexican immigrant parents, I am a first-generation American who started on the North Side by Humboldt Park and was raised on the Southside. My journey is proof that diverse beginnings fuel distinct, strategic perspectives.

Today, I mentor emerging product managers, speak at local tech events, and collaborate with Chicago companies. Building the next generation of diverse product leaders is not just a passion—it is the responsibility of being the first.

Personal Pursuits.

DJing & Audio Production

Exploring sound design, producing hip hop beats, and mixing EDM.

Spatial Computing

Exploring the future of productivity through VR workspaces and immersive design.

VibeCoding

Shipping agentic tools with Google Antigravity, Gemini CLI, Claude Code, and KiloCode. Projects include the Beats PM Kit (open-source agentic PM OS), Grace AI (production appointment agent, Ascension Health), and this portfolio itself.

GitHub Stats
Available for fractional AI product leadership & consulting
Ernesto Rodriguez

Building something with AI?

I take on fractional and consulting engagements for teams building agentic AI products — from multi-agent system design to shipping production AI to market.